Historical archive

Dutch Bros Passes 600 Stores and Tops $1 Billion in Systemwide Sales

Original publication date
Aug 12, 2022
Archive status
Historical archive
Original source
FoodBud WeChat archive
Original publication source
FoodBud WeChat source
This is an English adaptation of a FoodBud historical article originally published on August 12, 2022.

Dutch Bros reported its second-quarter results on August 11, 2022, marking a new store-count milestone for the coffee chain. The company ended the quarter with 603 locations, passing 600 stores, and generated more than $1 billion in systemwide sales over the prior 12 months.

Its market capitalization was reported at $7.2 billion.

Second-Quarter Performance

In Q2, Dutch Bros reported revenue of $186 million, up 44.2% year over year. Revenue from company-operated shops rose 55.9% year over year to $160 million.

Comparable-store sales declined 3.3%, and the company recorded a net loss of $1.8 million.

Dutch Bros opened 31 new shops across nine states during the quarter, including 26 company-operated locations. Total store count grew 28% year over year. Over the trailing 12 months, average unit volume was $1.9 million.

The company also carried out a second round of pricing during the quarter, raising prices by about 3%.

Store Mix and Membership

At the end of Q2, Dutch Bros operated 336 company-owned shops and had 267 franchised shops.

Its loyalty base continued to expand. The brand added 450,000 active members over the prior 90 days, bringing total users to 4 million and 90-day active members to 2.6 million. On average, each shop had about 4,000 active members.

About 63% of Q2 transaction value came from Dutch Bros members. By product mix, cold beverages accounted for 80% of sales.

Cost Pressure and Expansion Outlook

Dutch Bros continued to face cost inflation. After seven consecutive quarters of rising raw-material costs, inflation eased slightly in Q2. Raw materials represented 27.1% of costs, while labor accounted for 29.4%.

For the full year, Dutch Bros guided for at least 130 new shop openings, including 110 company-operated shops.

On its earnings call, the company reiterated five growth priorities: attracting stronger employees through capital and store-scale expansion; targeting 4,000 shops over the next 10 to 15 years; increasing brand awareness and customer engagement; continuing to improve the user experience; and strengthening operations to improve margins.

Note: market-cap, expansion-target, and forward-guidance figures are historical and reflect the August 2022 source article.