Starbucks FY2022 Revenue Mix: Beverages at 61%, Indonesia Leads Southeast Asia Store Count

This is an English adaptation of a FoodBud historical article originally published on November 23, 2022.

Starbucks recently released its FY2022 annual report for the year ended October 2, reporting full-year revenue of $32.25 billion, up 11% year on year.

Revenue Mix

For the fiscal year:

• North America accounted for 72% of revenue.
• International markets accounted for 22%.
• Beverages contributed 61% of Starbucks' FY2022 revenue.
• China revenue was $3.0 billion, down 18% year on year.

Company-Operated Stores

As of October 2, Starbucks had 18,253 company-operated stores globally.

North America had more than 10,000 company-operated stores. Among international markets, China ranked first with 6,019 stores, followed by Japan with 1,630.

Licensed Store Footprint

Outside North America, Starbucks' largest licensed-store market was South Korea, with 1,750 stores. Latin America followed with 1,549 stores.

In Southeast Asia, Indonesia had the largest Starbucks licensed-store footprint, with 523 stores. Thailand ranked second with 446, followed by the Philippines with 418.

Related Context Cited by FoodBud

FoodBud also pointed readers to earlier coverage noting that Starbucks China revenue fell 20% in Q3, with same-store sales down 16%; that Starbucks expected to reach 9,000 stores in China by 2025; that China Q2 same-store sales fell 44% as founder Howard Schultz began a restructuring plan; and that Q1 China revenue was nearly RMB 5 billion, with Schultz saying China would become larger than the U.S. market.

Note: FY2022 results and the 2025 China store target are historical figures from the original 2022 article.