Luckin Coffee Enters Malaysia via Hextar Master Franchise

This is an English adaptation of a FoodBud historical article originally published on November 29, 2024.

Source note: the original is a reprint (credited to 9点财经天下) carried in the FoodBud archive. Per the project's copyright rule, third-party text is not reproduced; this is a brief factual restatement with attribution.

Luckin Coffee is entering Malaysia via a master-franchise tie-up — a notable step in its overseas push and a data point on how Chinese chains are exporting through local listed partners.

Per the report: Bursa Malaysia-listed Hextar Industries (HEXIND, 0161), through its subsidiary Global Aroma Sdn Bhd (GASB), signed an agreement with Luckin Coffee Holding Singapore Pte Ltd granting GASB the Malaysian franchise rights to develop, open and operate Luckin stores. (The digest indicates exclusive nationwide rights for 10 years, renewable twice for 5 years each.)

On Luckin's scale (as cited): founded 2017, it operated 21,343 stores globally as of Q3 FY2024, with net additions of 1,382 in the quarter (+6.9% QoQ) and quarterly net revenue of RMB 1.3026 billion; cumulative customers served in China and Singapore exceeded 300 million, with Q3 monthly transacting customers of 79.8 million (+36.5% YoY); the 20,000th store opened in Beijing in July 2024.

Hextar's major shareholder, Datuk Ong Choo Meng, framed bringing Luckin to Malaysia as a strategic investment expected to deliver strong returns, citing Luckin's value-oriented pricing and technology-driven model and an ambition to replicate the brand's growth nationwide; GASB CEO Dr. Jeff Lim Chee Lip said the aim is to make Luckin a household coffee name in Malaysia. Figures and forward ambitions are as reported (Nov 2024) and historical.