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China's 'First Bakery Stock' Christine Delists, All Stores Closed

Original publication date
Dec 16, 2024
Archive status
Historical archive
Original title
“烘焙第一股”克莉丝汀确定退市,旗下门店均已关闭
Original source
FoodBud WeChat archive
Original URL
Open original
This is an English adaptation of a FoodBud historical article originally published on December 16, 2024.
Source note: the original is a reprint of a Yicai (第一财经, by Jie Shuyi) report carried in the FoodBud archive. Per the project's copyright rule, third-party text is not reproduced; this is a brief factual restatement with attribution — see the original for full detail.

Christine (克莉丝汀), once dubbed China's "first bakery stock," confirmed its delisting, with all its stores already closed — a marker of how a once-dominant legacy bakery can unwind.

Per the Yicai report: on December 12, 2024 Christine received a Hong Kong exchange letter; the listing review committee upheld the decision to cancel its listing, effective December 27, 2024. Founded in 1992, Christine grew quickly on fast new-product development and prime sites — notably "corner stores" at intersections, which were ~35% of its locations for their higher foot traffic and signage visibility — and listed in Hong Kong in February 2012. At its peak it had 300+ stores in Shanghai and ~1,000 nationwide, but all stores have been suspended since December 2022.

The decline was long: per its filings, Christine posted losses for nine straight years (2013–2021), with attributable net losses of about RMB −224M (2019), −110M (2020) and −170M (2021); it then delayed results reporting. Store closures ran 117 (2019), 99 (2020) and 55 (2021). An industry analyst quoted in the report tied legacy-brand exits to the pandemic plus a lack of innovation, rigid mechanisms and aging teams — even as the overall bakery market keeps expanding (iiMedia: China's bakery retail market ~RMB 561.4 billion in 2023, +9.2%, projected to ~RMB 859.6 billion by 2029).

The operator takeaway: prime-site real-estate advantage and an early listing did not offset a decade of stalled product innovation. Figures are as reported (Dec 2024) and historical.