RBI 2024: 32,000+ Stores Across Four Brands; China Its 8th-Largest International Market

This is an English adaptation of a FoodBud historical article originally published on February 12, 2025.

For operators tracking global franchise footprints, RBI's 2024 store distribution shows a 32,000-store, four-brand portfolio where Burger King dominates and China sits eighth internationally.

2024 financials

RBI's system-wide sales reached USD 44.476 billion, up 5.4%, led by Popeyes (+11.0%); Burger King USD 11.484 billion (+0.1%), Firehouse Subs USD 123 million (+2.7%), international USD 1.816 billion (+6.3%). Net profit fell 15.9% to USD 1.445 billion on higher taxes and costs; Tim Hortons growth slowed to +3.2%.

Store distribution (32,125 stores)

By brand: Burger King 19,732 (61.4%), Tim Hortons 6,043 (18.8%), Popeyes 4,979 (15.5%), Firehouse Subs 1,371 (4.3%).

• By market:
• US is largest at 11,735 stores (36.5%): Burger King 6,701, Popeyes 3,148 (63% of the brand), Firehouse 1,233 (90% of the brand), Tim Hortons 653.
• Canada 4,751, anchored by Tim Hortons 3,886 (64% of the brand).
• China 2,300: Burger King 1,474, Tim Hortons 815, Popeyes 10. Other notable markets: Brazil 1,063 (BK 970), Germany 753 (all BK), Mexico 643, Saudi Arabia 414, UK 715, India 605.

Brand trends: Burger King is the largest and most international; Tim Hortons is North America-centric but expanding in China (815); Popeyes is growing fastest, pushing into Europe, the Middle East and Asia; Firehouse Subs remains US-concentrated.

International top-10 and the China read

The top-10 international markets contribute ~60% of international system sales, with Burger King leading all of them. France, Spain and Germany are the largest, but Australia has the highest average restaurant sales. The operator-relevant signal: China has the most international BK stores (1,474) but the lowest average unit sales (~RMB 2.88M) — a profitability gap the article ties to siting and menu localization, and the backdrop to RBI's separate move to buy out and re-partner Burger King China. Asia (China, Korea) is framed as still in a growth phase with expansion headroom. (Some per-market store sub-totals in the source are internally inconsistent; brand totals are as reported.)