McDonald's 2024: USD 130B System Sales, 43,477 Stores, ~1,000 China Openings Planned for 2025

This is an English adaptation of a FoodBud historical article originally published on February 10, 2025.

McDonald's 2024 results show a franchise-driven, loyalty-powered system still adding stores fast internationally — with China the single biggest unit-growth engine for 2025.

2024 financials

• System sales ~USD 130 billion (+~USD 1 billion reported; +USD 2 billion at constant currency). Loyalty-member sales ~USD 30 billion for the year (+30%), ~USD 8 billion in Q4; 90-day active members over 175 million (+15%).
• Total revenue USD 25.92 billion (+2%); net profit USD 8.223 billion (−3%) on higher interest costs and tax. Franchised revenue USD 15.72 billion (+2%, 61% of revenue) was the growth engine; company-operated sales USD 9.78 billion (flat); other revenue (incl. technology licensing) USD 423 million (+34%).

Store network (43,477 stores, +1,655)

• US 13,557 (+100).
• International Operated Markets (company-run abroad) 10,512 (+249): France 1,589, Canada 1,489, UK 1,470, Germany 1,367 (−18), Australia 1,051, Italy 755, Spain 635, Poland 580.
• International Developmental Licensed markets (franchised abroad) 19,408 (+1,306): China 6,820 (+917) — by far the largest add — Japan 2,989, Brazil 1,173, Philippines 792, India 665.

2025 outlook (as guided)

• ~2,200 new restaurants, ~a quarter in the US/IOM, the rest in IDL markets — with the IDL segment opening ~1,600, of which ~1,000 in China.
• Capex USD 3.0–3.2 billion; company operating margin slightly above 2024's 14.8%; loyalty targeted to reach 250 million 90-day actives and USD 45 billion annual system sales by 2027.
• US recovery: management expected full recovery from the E. coli incident by Q2 2025, with Q1 a trough and McValue plus menu news (Snack Wrap return, chicken strips) and McCafé/CosMc's tests supporting the back half. The UK faces low-income softness and breakfast competition (a GBP 5 meal and Happy Meal pushes in response). A Global Business Services build-out is not expected to show material benefit until ~2027.

Forward guidance and 2025 targets are historical.