Metrics below keep source tier, quality, period, and source link visible at the metric level.
Source tiers — S1 official primary · S2 official secondary · S3 supplementary · S0 not usable. Open “Provenance” on any number for its tier, basis, precision, and do-not-use note.
GMV/system sales, revenue, and royalty pool sales are separate scale bases. Screening proxies are directional only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Stores Reported restaurant, coffee shop, tea shop, bakery, or comparable chain units. | 610 stores | FY2024: As of end-December, Max's had 610 stores, down from 658 in 2023. According to the company, it is scaling down operations as part of its 'strategic network optimization.' | Source-backed | S3 supplementary (opens in new tab) Media Or Aggregator · As of end-December, Max's had 610 stores, down from 658 in 2023. According to the company, it is scaling down operations as part of its 'strategic network optimization.' ProvenanceTier: S3 supplementary Source: Media Or Aggregator |
Scale Terminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue. | $317.1M | FY2025 (year ended Dec 31 2025): systemwide sales PHP18,235M; USD via BSP 2025 period-average 57.5051. Freshness-audit re-check: value already current (gh144); period label corrected FY2024->FY2025. GMV / system salesTerminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue. | Source-backed | S3 supplementary (opens in new tab) Media Or Aggregator · System-wide sales were flat at P18.7 billion as steady consumer demand softened the impact of Max's leaner store network. ProvenanceTier: S3 supplementary Source: Media Or Aggregator Basis: GMV / system sales Precision: Estimated |
Scale per store Screening proxy: scale divided by store count. It is not audited AUV or unit profit. | $519,837 Screening proxyest. | Derived scale_per_store = scale_usd ÷ store_count (610) at the gmv_or_system_sales_usd basis (FY2025); not a separately reported metric. GMV / system salesTerminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue. | Source-backed | S1 official primary (opens in new tab) Operator Metric Source · Source used for operator metric extraction. ProvenanceTier: S1 official primary Source: Operator Metric Source Basis: GMV / system sales Precision: Derived |
Profit signal Profit signal from the source period. Read with local accounting and segment mix in mind. | $5.89M | FY2024: Despite steady consumer demand, expenses related to store closures cut the earnings of restaurant chain Max's Group Inc. last year by 13.8 percent to P419 million. Profit-positiveScale basis not specified. Use as a screening signal until a source pack is attached. | Source-backed | S3 supplementary (opens in new tab) Media Or Aggregator · Despite steady consumer demand, expenses related to store closures cut the earnings of restaurant chain Max's Group Inc. last year by 13.8 percent to P419 million. ProvenanceTier: S3 supplementary Source: Media Or Aggregator Basis: Profit-positive |
Revenue Source-backed operating metric from the locked research snapshot. | $194.19M | PHP 11,966.118 million FY2025 gross revenue. Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales. | Source-backed | S1 official primary (opens in new tab) Operator Metric Source · Source used for operator metric extraction. ProvenanceTier: S1 official primary Source: Operator Metric Source Basis: Revenue proxy Precision: S1 PSE FY2025 Annual Report |
Market valuation · fluctuates · not operational scale · do not compare with GMV / system sales. Listed companies only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Market cap Public market capitalization captured in the locked source snapshot. | $28.24M Directional proxy | May 2026: Unverified: no citable primary disclosure with a verbatim excerpt found. Closest available data: PHP 1.67B market cap as of June 22, 2026 per stockanalysis.com (≈USD 29M at ~57.5). Stored USD 28.24M is plausible but May 22, 2026 specific da Market cap (USD)Scale basis not specified. Use as a screening signal until a source pack is attached. | Directional proxy | S3 supplementary (opens in new tab) Media Or Aggregator · Unverified: no citable primary disclosure with a verbatim excerpt found. Closest available data: PHP 1.67B market cap as of June 22, 2026 per stockanalysis.com (≈USD 29M at ~57.5). Stored USD 28.24M is plausible but May 22, 2026 specific da ProvenanceTier: S3 supplementary Source: Media Or Aggregator Basis: Market cap (USD) Precision: Market snapshot · not operational scale ⚠ Do not use for: Market valuation · not operational scale · never compare with GMV/system sales |
Classification, firmographics, ownership and operating dimensions — source-backed where disclosed, marked as a gap (never inferred) where not.
Store counts by market/region — footprint context, not a same-basis comparison.
Company-operated vs franchised footprint, AUV and store-level economics — taken verbatim from each operator's own filing, never inferred. A separate axis from company scale and single-store economics.
Per-brand detail — NOT additive (brands may use different bases / periods) and NOT counted in rankings. Listed for transparency only.
Unit economics are a separate axis from company-level scale — never read as the same number. Each field keeps its source, period, and quality; derived/estimated rows and gaps are marked.
Where each revenue dollar goes, latest disclosed year. Slices use each operator's reported base — % of revenue unless the row notes otherwise (% of GMV, restaurant-level, franchise goods-supply COGS). Grey = not separately disclosed. This is a separate axis from company scale and single-store economics.
Who supplies this brand — reverse-extracted from each supplier's own filing (top-customer / related-party disclosure). The % is the supplier's revenue share from this brand (supplier-side, not procurement spend), unless a note says otherwise. Each edge keeps its period, source tier, and audit link; named relationships without a disclosed % are shown as such.
Same segment — each operator keeps its own scale basis; this is navigation, not a like-for-like comparison.