Metrics below keep source tier, quality, period, and source link visible at the metric level.
Source tiers — S1 official primary · S2 official secondary · S3 supplementary · S0 not usable. Open “Provenance” on any number for its tier, basis, precision, and do-not-use note.
GMV/system sales, revenue, and royalty pool sales are separate scale bases. Screening proxies are directional only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Stores Reported restaurant, coffee shop, tea shop, bakery, or comparable chain units. | 693 stores | FY2025: As of December 31, 2025, [MK Suki 419 + Yayoi 194 + Laem Charoen Seafood 41 + others 43] = 697 total branches (operator store_count 693; latest research 697 FY2025 — minor, within tolerance) | Source-backed | S2 official secondary (opens in new tab) Press Or Ir · As of December 31, 2025, [MK Suki 419 + Yayoi 194 + Laem Charoen Seafood 41 + others 43] = 697 total branches (operator store_count 693; latest research 697 FY2025 — minor, within tolerance) ProvenanceTier: S2 official secondary Source: Press Or Ir |
Scale Recognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales. | $462.83M | FY2025: Total Revenues 2025: 15,809 [2023] | 15,420 [2024=FY2025 per IR page ordering] Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales. | Source-backed | S2 official secondary (opens in new tab) Press Or Ir · Total Revenues 2025: 15,809 [2023] | 15,420 [2024=FY2025 per IR page ordering] ProvenanceTier: S2 official secondary Source: Press Or Ir Basis: Revenue proxy Precision: Estimated |
Scale per store Screening proxy: scale divided by store count. It is not audited AUV or unit profit. | $667,859 Screening proxyest. | Derived scale_per_store using scale ÷ store_count at the linked scale basis; not a separately reported company metric. Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales. | Source-backed | S1 official primary (opens in new tab) Operator Metric Source · Source used for operator metric extraction. ProvenanceTier: S1 official primary Source: Operator Metric Source Basis: Revenue proxy Precision: Derived |
Profit signal Profit signal from the source period. Read with local accounting and segment mix in mind. | $25.67M | FY2025: Net Profit (Million Baht) 2025: 838 Profit-positiveScale basis not specified. Use as a screening signal until a source pack is attached. | Source-backed | S2 official secondary (opens in new tab) Press Or Ir · Net Profit (Million Baht) 2025: 838 ProvenanceTier: S2 official secondary Source: Press Or Ir Basis: Profit-positive |
Revenue Source-backed operating metric from the locked research snapshot. | $462.83M | THB 15,109 million revenues from sales and services Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales. | Source-backed | S1 official primary (opens in new tab) Official Source Pack · GH-097 revenue backfill from hardened master/top100 source. S1_official_manual_override. ProvenanceTier: S1 official primary Source: Official Source Pack Basis: Revenue proxy Precision: Manual override |
Market valuation · fluctuates · not operational scale · do not compare with GMV / system sales. Listed companies only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Market cap Public market capitalization captured in the locked source snapshot. | $589.32M | May 22, 2026: 22 May 2026 | Open: 21.60 | High: 21.80 | Low: 21.30 | Close: 21.30 [× 903.63M shares = THB 19,247M] Market cap (USD)Scale basis not specified. Use as a screening signal until a source pack is attached. | Source-backed | S2 official secondary (opens in new tab) Press Or Ir · 22 May 2026 | Open: 21.60 | High: 21.80 | Low: 21.30 | Close: 21.30 [× 903.63M shares = THB 19,247M] ProvenanceTier: S2 official secondary Source: Press Or Ir Basis: Market cap (USD) Precision: Market snapshot · not operational scale ⚠ Do not use for: Market valuation · not operational scale · never compare with GMV/system sales |
Classification, firmographics, ownership and operating dimensions — source-backed where disclosed, marked as a gap (never inferred) where not.
Store counts by market/region — footprint context, not a same-basis comparison.
Company-operated vs franchised footprint, AUV and store-level economics — taken verbatim from each operator's own filing, never inferred. A separate axis from company scale and single-store economics.
Per-brand detail — NOT additive (brands may use different bases / periods) and NOT counted in rankings. Listed for transparency only.
Unit economics are a separate axis from company-level scale — never read as the same number. Each field keeps its source, period, and quality; derived/estimated rows and gaps are marked.
Where each revenue dollar goes, latest disclosed year. Slices use each operator's reported base — % of revenue unless the row notes otherwise (% of GMV, restaurant-level, franchise goods-supply COGS). Grey = not separately disclosed. This is a separate axis from company scale and single-store economics.
Who supplies this brand — reverse-extracted from each supplier's own filing (top-customer / related-party disclosure). The % is the supplier's revenue share from this brand (supplier-side, not procurement spend), unless a note says otherwise. Each edge keeps its period, source tier, and audit link; named relationships without a disclosed % are shown as such.
Same segment — each operator keeps its own scale basis; this is navigation, not a like-for-like comparison.