Metrics below keep source tier, quality, period, and source link visible at the metric level.
Source tiers — S1 official primary · S2 official secondary · S3 supplementary · S0 not usable. Open “Provenance” on any number for its tier, basis, precision, and do-not-use note.
GMV/system sales, revenue, and royalty pool sales are separate scale bases. Screening proxies are directional only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Stores Reported restaurant, coffee shop, tea shop, bakery, or comparable chain units. | 243 stores | FY2025 (ended February 3, 2026): The Company ended the fourth quarter of fiscal 2025 with... 243 venues in North America | Source-backed | S2 official secondary (opens in new tab) Press Or Ir · The Company ended the fourth quarter of fiscal 2025 with... 243 venues in North America ProvenanceTier: S2 official secondary Source: Press Or Ir |
Scale Revenue from company-operated restaurants (mostly-owned estates). Useful for accounting scale, not directly comparable with GMV/system sales. | $2.1B | FY2025 (ended February 3, 2026): Revenue of $2.1 billion decreased 1.4% from fiscal 2024. Company-operated revenue (proxy)Revenue from company-operated restaurants (mostly-owned estates). Useful for accounting scale, not directly comparable with GMV/system sales. | Source-backed | S2 official secondary (opens in new tab) Press Or Ir · Revenue of $2.1 billion decreased 1.4% from fiscal 2024. ProvenanceTier: S2 official secondary Source: Press Or Ir Basis: Company-operated revenue (proxy) Precision: Source-backed |
Scale per store Screening proxy: scale divided by store count. It is not audited AUV or unit profit. | $8.65M Screening proxy | Derived scale_per_store using scale ÷ store_count at the linked scale basis; not a separately reported company metric. Company-operated revenue (proxy)Revenue from company-operated restaurants (mostly-owned estates). Useful for accounting scale, not directly comparable with GMV/system sales. | Source-backed | S1 official primary (opens in new tab) Operator Metric Source · Source used for operator metric extraction. ProvenanceTier: S1 official primary Source: Operator Metric Source Basis: Company-operated revenue (proxy) Precision: Derived |
Profit signal Profit signal from the source period. Read with local accounting and segment mix in mind. | -$48.7M | FY2025 (ended February 3, 2026): Net loss totaled $48.7 million, or $1.40 per share, compared with net income of $58.3 million, or $1.46 per diluted share in fiscal 2024. Loss-makingScale basis not specified. Use as a screening signal until a source pack is attached. | Source-backed | S2 official secondary (opens in new tab) Press Or Ir · Net loss totaled $48.7 million, or $1.40 per share, compared with net income of $58.3 million, or $1.46 per diluted share in fiscal 2024. ProvenanceTier: S2 official secondary Source: Press Or Ir Basis: Loss-making |
Revenue Source-backed operating metric from the locked research snapshot. | $2.1B | USD 2.10B revenue (RevenueFromContractWithCustomerExcludingAssessedTax) Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales. | Source-backed | S1 official primary (opens in new tab) Operator Metric Source · Source used for operator metric extraction. ProvenanceTier: S1 official primary Source: Operator Metric Source Basis: Revenue proxy Precision: Source-backed |
Market valuation · fluctuates · not operational scale · do not compare with GMV / system sales. Listed companies only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Market cap Public market capitalization captured in the locked source snapshot. | $408.2M Directional proxy | May 22, 2026: Unverified: no citable primary disclosure with a verbatim excerpt found. PLAY market cap on May 12, 2026 was ~$338M per stockinvest.us; by June 24, 2026 it was ~$420.6M per stockanalysis. Cannot pin $408.2M to May 22 with a verifiable dated Market cap (USD)Scale basis not specified. Use as a screening signal until a source pack is attached. | Directional proxy | S3 supplementary (opens in new tab) Media Or Aggregator · Unverified: no citable primary disclosure with a verbatim excerpt found. PLAY market cap on May 12, 2026 was ~$338M per stockinvest.us; by June 24, 2026 it was ~$420.6M per stockanalysis. Cannot pin $408.2M to May 22 with a verifiable dated ProvenanceTier: S3 supplementary Source: Media Or Aggregator Basis: Market cap (USD) Precision: Market snapshot · not operational scale ⚠ Do not use for: Market valuation · not operational scale · never compare with GMV/system sales |
Classification, firmographics, ownership and operating dimensions — source-backed where disclosed, marked as a gap (never inferred) where not.
Store counts by market/region — footprint context, not a same-basis comparison.
Company-operated vs franchised footprint, AUV and store-level economics — taken verbatim from each operator's own filing, never inferred. A separate axis from company scale and single-store economics.
Per-brand detail — NOT additive (brands may use different bases / periods) and NOT counted in rankings. Listed for transparency only.
Unit economics are a separate axis from company-level scale — never read as the same number. Each field keeps its source, period, and quality; derived/estimated rows and gaps are marked.
Where each revenue dollar goes, latest disclosed year. Slices use each operator's reported base — % of revenue unless the row notes otherwise (% of GMV, restaurant-level, franchise goods-supply COGS). Grey = not separately disclosed. This is a separate axis from company scale and single-store economics.
Who supplies this brand — reverse-extracted from each supplier's own filing (top-customer / related-party disclosure). The % is the supplier's revenue share from this brand (supplier-side, not procurement spend), unless a note says otherwise. Each edge keeps its period, source tier, and audit link; named relationships without a disclosed % are shown as such.