FoodBud
RankingsInsightsMixue SeriesArchiveMethodologyDataSearch中文
RankingsInsightsMixue SeriesArchiveMethodologyDataSearch中文
FoodBud

Global foodservice chain intelligence. Every figure should link back to a source.

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Company card

Yum! Brands

Medium
Group

NYSE YUM · US

Listing status
listed
Operating model
Franchise / master franchise
Scale basis
GMV / system sales
Confidence
Medium
Segment
qsr multi brand

SEC first pass gives a useful denominator, but direct/franchise and system sales still need 10-K business-section parsing.

Scale basis note

Terminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue.

Scale overlap

System sales here include China operations run by licensee Yum China — the two are not additive.

View Yum China → (opens in new tab)
Compare this operator
Every number has a source row

Metrics below keep source tier, quality, period, and source link visible at the metric level.

Source tiers
S1Official primary — filings, annual reports, prospectuses
S2Official secondary — IR decks, transcripts
S3Supplementary — vetted media, databases
S0Not usable — flagged, never published

Source tiers — S1 official primary · S2 official secondary · S3 supplementary · S0 not usable. Open “Provenance” on any number for its tier, basis, precision, and do-not-use note.

GMV is not revenue

GMV/system sales, revenue, and royalty pool sales are separate scale bases. Screening proxies are directional only.

MetricValuePeriod / basisQualitySource
Stores
Reported restaurant, coffee shop, tea shop, bakery, or comparable chain units.
63,285 stores
FY2025 (year ended December 31, 2025): KFC Division leading with 33,897 units, followed by Pizza Hut with 19,974 units, Taco Bell with 9,030 units, and Habit Burger & Grill with 384 units [totaling 63,285]
Source-backed
S2 official secondary (opens in new tab)
Press Or Ir · KFC Division leading with 33,897 units, followed by Pizza Hut with 19,974 units, Taco Bell with 9,030 units, and Habit Burger & Grill with 384 units [totaling 63,285]
Provenance
Tier: S2 official secondary
Source: Press Or Ir
Scale
Terminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue.
$68.3B
FY2025 (year ended December 31, 2025): System sales of $68,295M highlight the scale across KFC, Taco Bell, Pizza Hut and Habit
GMV / system salesTerminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue.
Source-backed
S2 official secondary (opens in new tab)
Press Or Ir · System sales of $68,295M highlight the scale across KFC, Taco Bell, Pizza Hut and Habit
Provenance
Tier: S2 official secondary
Source: Press Or Ir
Basis: GMV / system sales
Precision: Source-backed
Scale per store
Screening proxy: scale divided by store count. It is not audited AUV or unit profit.
$1.08M
Screening proxy
Derived scale_per_store using scale ÷ store_count at the linked scale basis; not a separately reported company metric.
GMV / system salesTerminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue.
Source-backed
S1 official primary (opens in new tab)
Operator Metric Source · Source used for operator metric extraction.
Provenance
Tier: S1 official primary
Source: Operator Metric Source
Basis: GMV / system sales
Precision: Derived
Profit signal
Profit signal from the source period. Read with local accounting and segment mix in mind.
$1.56B
FY2025 (year ended December 31, 2025): Net Income 1,559 [million USD, FY2025 Dec 31 2025]
Profit-positiveScale basis not specified. Use as a screening signal until a source pack is attached.
Source-backed
S3 supplementary (opens in new tab)
Media Or Aggregator · Net Income 1,559 [million USD, FY2025 Dec 31 2025]
Provenance
Tier: S3 supplementary
Source: Media Or Aggregator
Basis: Profit-positive
Revenue
Source-backed operating metric from the locked research snapshot.
$8.21B
USD 8.21B revenue (Revenues)
Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales.
Source-backed
S1 official primary (opens in new tab)
Operator Metric Source · Source used for operator metric extraction.
Provenance
Tier: S1 official primary
Source: Operator Metric Source
Basis: Revenue proxy
Precision: Source-backed

Market data (listed companies)

Market valuation · fluctuates · not operational scale · do not compare with GMV / system sales. Listed companies only.

MetricValuePeriod / basisQualitySource
Market cap
Public market capitalization captured in the locked source snapshot.
$42.76B
May 22, 2026: Yum Brands (YUM) has a market cap of $42.76 billion
Market cap (USD)Scale basis not specified. Use as a screening signal until a source pack is attached.
Source-backed
S3 supplementary (opens in new tab)
Media Or Aggregator · Yum Brands (YUM) has a market cap of $42.76 billion
Provenance
Tier: S3 supplementary
Source: Media Or Aggregator
Basis: Market cap (USD)
Precision: Market snapshot · not operational scale
⚠ Do not use for: Market valuation · not operational scale · never compare with GMV/system sales

Operator profile

11/20 source-backed

Classification, firmographics, ownership and operating dimensions — source-backed where disclosed, marked as a gap (never inferred) where not.

Format & positioning
Cuisine (primary)
chickenS3 supplementary (opens in new tab)
Cuisine (secondary)
pizzaS3 supplementary (opens in new tab)
Service model
QSRtier3_reference (opens in new tab)
Price tier
valuetertiary (opens in new tab)
Company
Founded
1,997secondary (opens in new tab)
HQ country
United Statesaggregator (opens in new tab)
CEO
Chris Turnerregulatory (opens in new tab)
Employees
49,000 headcountaggregator (opens in new tab)
Ownership
Parent
Independent / public-standalone (no corporate parent; widely held, NYSE:YUM)encyclopedic (opens in new tab)
PE / holding
not disclosed
Recent M&A
not disclosed
Growth
System sales YoY
4%S1 official primary (opens in new tab)
Revenue YoY
9%S1 official primary (opens in new tab)
Net new units
4,500 unitsS1 official primary (opens in new tab)~
Pricing & digital
Avg check
not disclosed
Digital sales
57%trade (opens in new tab)~
Loyalty members
not disclosed
Franchise terms
Royalty
5.5%FDD-summary (opens in new tab)~
Franchise fee
$45,000FDD-summary (opens in new tab)~
By-market footprint
market_split_gap
—S1 official primary (opens in new tab)

Store counts by market/region — footprint context, not a same-basis comparison.

Disclosed store model

disclosed9/9 source-backed

Company-operated vs franchised footprint, AUV and store-level economics — taken verbatim from each operator's own filing, never inferred. A separate axis from company scale and single-store economics.

Total stores
63,285 stores
as reported in current seed source
Source-backedS1 official primary (opens in new tab)
Company-operated
see brand drilldown
Franchised
see brand drilldown

Brand drilldown

non-additive

Per-brand detail — NOT additive (brands may use different bases / periods) and NOT counted in rankings. Listed for transparency only.

KFC
Stores
33,897 stores
source period
Source-backedS1 official primary (opens in new tab)
System sales
$36B
source period
Source-backedS1 official primary (opens in new tab)
Taco Bell
Stores
9,030 stores
source period
Source-backedS1 official primary (opens in new tab)
System sales
$18B
source period
Source-backedS1 official primary (opens in new tab)
Pizza Hut
Stores
19,974 stores
source period
Source-backedS1 official primary (opens in new tab)
System sales
$13B
source period
Source-backedS1 official primary (opens in new tab)
Habit Burger & Grill
Stores
384 stores
source period
Source-backedS1 official primary (opens in new tab)
System sales
$706M
source period
Source-backedS1 official primary (opens in new tab)

Single-store model

5/8 source-backed

Unit economics are a separate axis from company-level scale — never read as the same number. Each field keeps its source, period, and quality; derived/estimated rows and gaps are marked.

AUV / unit sales
Secondary relay (FDD/10-K/release); confirm vs primary.
US AUV ~KFC $1.4m / Taco Bell $1.65m / Pizza Hut $1.1m (2024).
2024_or_latest
Source-backedS2 official secondary (opens in new tab)
Single-store profit
GAP — not fabricated.
—
GapSource (opens in new tab)
Initial investment
Secondary relay (FDD/10-K/release); confirm vs primary.
Investment $0.58m-$3.37m (TB) / $1.4-3.0m (KFC) / $0.78-2.05m (PH).
2024_or_latest
Source-backedS2 official secondary (opens in new tab)
Franchise fee / royalty
Secondary relay (FDD/10-K/release); confirm vs primary.
Royalty 5-6% by brand (KFC 5%, TB 5.5%, PH 6%) + ~4-5% ad fund.
2024_or_latest
Source-backedS2 official secondary (opens in new tab)
Payback period
GAP — not fabricated.
—
GapSource (opens in new tab)
Same-store sales
Secondary relay (FDD/10-K/release); confirm vs primary.
Taco Bell Division +14% Q4 2024 (KFC/TB growth drivers; PH soft).
2024_or_latest
Source-backedS2 official secondary (opens in new tab)
Store open / close
GAP — not fabricated.
—
GapSource (opens in new tab)
Company-operated share
Secondary relay (FDD/10-K/release); confirm vs primary.
98% franchised/licensed end-2024.
2024_or_latest
Source-backedS2 official secondary (opens in new tab)

Cost structure

1/6 source-backed

Where each revenue dollar goes, latest disclosed year. Slices use each operator's reported base — % of revenue unless the row notes otherwise (% of GMV, restaurant-level, franchise goods-supply COGS). Grey = not separately disclosed. This is a separate axis from company scale and single-store economics.

Food / COGS—
FY2024Gap
~98% franchised. Company restaurant margin 16.9%; Yum does NOT break out food/labor/occupancy consolidated. Segment margins KFC 12.2/Taco Bell 24.4/Pizza Hut -0.6.
Labor—
FY2024Gap
~98% franchised. Company restaurant margin 16.9%; Yum does NOT break out food/labor/occupancy consolidated. Segment margins KFC 12.2/Taco Bell 24.4/Pizza Hut -0.6.
Rent / occupancy—
FY2024Gap
~98% franchised. Company restaurant margin 16.9%; Yum does NOT break out food/labor/occupancy consolidated. Segment margins KFC 12.2/Taco Bell 24.4/Pizza Hut -0.6.
Delivery commission—
FY2024Gap
~98% franchised. Company restaurant margin 16.9%; Yum does NOT break out food/labor/occupancy consolidated. Segment margins KFC 12.2/Taco Bell 24.4/Pizza Hut -0.6.
Marketing—
FY2024Gap
~98% franchised. Company restaurant margin 16.9%; Yum does NOT break out food/labor/occupancy consolidated. Segment margins KFC 12.2/Taco Bell 24.4/Pizza Hut -0.6.
Operating margin16.9%
FY2024· restaurant_levelS1 official primary (opens in new tab)Source-backed
~98% franchised. Company restaurant margin 16.9%; Yum does NOT break out food/labor/occupancy consolidated. Segment margins KFC 12.2/Taco Bell 24.4/Pizza Hut -0.6.

Supply chain

3 suppliers · 8 with S1 filing

Who supplies this brand — reverse-extracted from each supplier's own filing (top-customer / related-party disclosure). The % is the supplier's revenue share from this brand (supplier-side, not procurement spend), unless a note says otherwise. Each edge keeps its period, source tier, and audit link; named relationships without a disclosed % are shown as such.

McLane Company (Berkshire Hathaway)NYSE:BRK.A/BRK.B(parent)
Logistics / cold chain
foodservice_distribution
discloses as: Yum! Brands
FY202513.3%S1 filingsource (opens in new tab)
FY202312.3%S1 filingsource (opens in new tab)
FY202212%S1 filingsource (opens in new tab)
FY202111.5%S1 filingsource (opens in new tab)
PAR Technology IncNYSE:PAR
Tech / SaaS
restaurant_saas_pos(Brink/Punchh/Data Central)
discloses as: Yum! Brands, Inc.
FY20249%S1 filingsource (opens in new tab)
FY20239%S1 filingsource (opens in new tab)
FY202210%S1 filingsource (opens in new tab)
FY202111%S1 filingsource (opens in new tab)
Shift4 / Future POSFOUR
Tech / SaaS
POS / payment processing
2018 acquisition contextnamed (no % disclosed)S3 newssource (opens in new tab)

Related insights

  • Yum sells Pizza Hut: a declining brand, a thriving China business, and the numbers behind a $2.7 billion split (opens in new tab)
  • Two tickers, one footprint: why Yum! Brands and Yum China can't be added together (opens in new tab)

Peers in this segment

Restaurant Brands InternationalGMV / system salesAmRest Holdings SECompany-operated revenue (proxy)TAB Gida Sanayi ve Ticaret A.S.GMV / system salesRestaurant Brands New Zealand LimitedRevenue proxy

Same segment — each operator keeps its own scale basis; this is navigation, not a like-for-like comparison.