FoodBud
RankingsInsightsMixue SeriesArchiveMethodologyDataSearch中文
RankingsInsightsMixue SeriesArchiveMethodologyDataSearch中文
FoodBud

Global foodservice chain intelligence. Every figure should link back to a source.

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中文

Company card

Lelecha

Needs source
Brand★Golden 50

Private / seed ·

Listing status
private or unlisted candidate
Operating model
Unknown
Scale basis
Not Specified
Confidence
Needs source
Segment
coffee tea milk tea

Private/unlisted coffee-tea candidate from content backlog. Add official source pack before numeric comparison.

Scale basis note

Scale basis not specified. Use as a screening signal until a source pack is attached.

Compare this operator
Every number has a source row

Metrics below keep source tier, quality, period, and source link visible at the metric level.

Source tiers
S1Official primary — filings, annual reports, prospectuses
S2Official secondary — IR decks, transcripts
S3Supplementary — vetted media, databases
S0Not usable — flagged, never published

Source tiers — S1 official primary · S2 official secondary · S3 supplementary · S0 not usable. Open “Provenance” on any number for its tier, basis, precision, and do-not-use note.

GMV is not revenue

GMV/system sales, revenue, and royalty pool sales are separate scale bases. Screening proxies are directional only.

Candidate record. Official numeric metrics are not attached yet.

Operator profile

7/21 source-backed

Classification, firmographics, ownership and operating dimensions — source-backed where disclosed, marked as a gap (never inferred) where not.

Format & positioning
Cuisine (primary)
tea beverageS3 supplementary (opens in new tab)
Cuisine (secondary)
sandwich bakeryS3 supplementary (opens in new tab)
Service model
coffee cafeS3 supplementary (opens in new tab)
Price tier
premiumS3 supplementary (opens in new tab)~
Company
Founded
2,016S3 supplementary (opens in new tab)
HQ country
CNS3 supplementary (opens in new tab)
CEO
Li Mingbo (李明博)S3 supplementary (opens in new tab)~
Employees
not disclosed
Ownership
Parent
Nayuki Holdings (Naixue 奈雪) — largest shareholder via 43.64% stake; operates independentlyS3 supplementary (opens in new tab)
PE / holding
not disclosed
Recent M&A
Dec 2022: Nayuki (Naixue) acquired 43.64% stake in Lelecha operator (Shanghai Chatian Catering) for RMB525M (~US$75M), becoming largest shareholderS3 supplementary (opens in new tab)
Growth
System sales YoY
not disclosed
Revenue YoY
not disclosed
Net new units
-6S3 supplementary (opens in new tab)~
Pricing & digital
Avg check
not disclosed
Digital sales
not disclosed
Off-premise
not disclosed
Loyalty members
not disclosed
Franchise terms
Royalty
not disclosed
Franchise fee
$800,000S3 supplementary (opens in new tab)~
By-market footprint
by-market split
—

Store counts by market/region — footprint context, not a same-basis comparison.

Single-store model

0/1 source-backed

Unit economics are a separate axis from company-level scale — never read as the same number. Each field keeps its source, period, and quality; derived/estimated rows and gaps are marked.

AUV / unit sales
Honest gap: no L1 basis to derive from (private/seed or platform).
—
FY2024_or_latest_L1
Gap

Cost structure

0/6 source-backed

Where each revenue dollar goes, latest disclosed year. Slices use each operator's reported base — % of revenue unless the row notes otherwise (% of GMV, restaurant-level, franchise goods-supply COGS). Grey = not separately disclosed. This is a separate axis from company scale and single-store economics.

Food / COGS—
Gap
Private (China tea, 乐乐茶); no public detailed P&L.
Labor—
Gap
Private (China tea, 乐乐茶); no public detailed P&L.
Rent / occupancy—
Gap
Private (China tea, 乐乐茶); no public detailed P&L.
Delivery commission—
Gap
Private (China tea, 乐乐茶); no public detailed P&L.
Marketing—
Gap
Private (China tea, 乐乐茶); no public detailed P&L.
Operating margin—
Gap
Private (China tea, 乐乐茶); no public detailed P&L.

Supply chain

Who supplies this brand — reverse-extracted from each supplier's own filing (top-customer / related-party disclosure). The % is the supplier's revenue share from this brand (supplier-side, not procurement spend), unless a note says otherwise. Each edge keeps its period, source tier, and audit link; named relationships without a disclosed % are shown as such.

No supplier relationships collected for this brand yet.

Peers in this segment

Yum ChinaRevenue proxyMixueGMV / system salesGumingGMV / system salesChaPandaRevenue proxyAuntea JennyRevenue proxyDOUTOR・NICHIRES Holdings Co.,Ltd.Company-operated revenue (proxy)

Same segment — each operator keeps its own scale basis; this is navigation, not a like-for-like comparison.