Metrics below keep source tier, quality, period, and source link visible at the metric level.
Source tiers — S1 official primary · S2 official secondary · S3 supplementary · S0 not usable. Open “Provenance” on any number for its tier, basis, precision, and do-not-use note.
GMV/system sales, revenue, and royalty pool sales are separate scale bases. Screening proxies are directional only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Stores Reported restaurant, coffee shop, tea shop, bakery, or comparable chain units. | 59,823 stores | FY2025: Mixue's store network reached 59,823 locations at the end of 2025, up from 46,479 a year earlier, extending its lead in China's mass-market drinks segment. | Source-backed | S3 supplementary (opens in new tab) Media Or Aggregator · Mixue's store network reached 59,823 locations at the end of 2025, up from 46,479 a year earlier, extending its lead in China's mass-market drinks segment. ProvenanceTier: S3 supplementary Source: Media Or Aggregator |
Scale Terminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue. | $8.1B | FY2024: store-network GMV RMB58.3B (kept). Freshness reopen: FY2025 annual results disclose GMV ONLY as an industry ranking (62nd globally), no absolute RMB store-network GMV; revenue RMB33.56B is a different basis and NOT substituted. flagship; awaiting on-basis FY2025 GMV disclosure. GMV / system salesTerminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue. | Source-backed | S3 supplementary (opens in new tab) Media Or Aggregator · In 2024, Mixue Bingcheng's terminal retail sales reached 58.3 billion yuan, a year-on-year increase of 21.7%. ProvenanceTier: S3 supplementary Source: Media Or Aggregator Basis: GMV / system sales Precision: Source-backed |
Scale per store Screening proxy: scale divided by store count. It is not audited AUV or unit profit. | $135,433 Screening proxy | Derived scale_per_store = scale_usd ÷ store_count (59823) at the gmv_or_system_sales_usd basis (FY2024); not a separately reported metric. GMV / system salesTerminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue. | Source-backed | S1 official primary (opens in new tab) Operator Metric Source · Source used for operator metric extraction. ProvenanceTier: S1 official primary Source: Operator Metric Source Basis: GMV / system sales Precision: Derived |
Profit signal Profit signal from the source period. Read with local accounting and segment mix in mind. | $870.23M | FY2025: profit for the year reaching RMB 5,927.1 million in 2025, up from RMB 4,454.2 million in 2024—a 33.1% year-on-year growth Profit-positiveScale basis not specified. Use as a screening signal until a source pack is attached. | Source-backed | S3 supplementary (opens in new tab) Media Or Aggregator · profit for the year reaching RMB 5,927.1 million in 2025, up from RMB 4,454.2 million in 2024—a 33.1% year-on-year growth ProvenanceTier: S3 supplementary Source: Media Or Aggregator Basis: Profit-positive |
Revenue Source-backed operating metric from the locked research snapshot. | $4.93B | RMB 33,559,923 thousand revenue Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales. | Source-backed | S1 official primary (opens in new tab) Official Filing · Official filing or primary source URL from Top 100 composite. ProvenanceTier: S1 official primary Source: Official Filing Basis: Revenue proxy Precision: Manual override |
Market valuation · fluctuates · not operational scale · do not compare with GMV / system sales. Listed companies only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Market cap Public market capitalization captured in the locked source snapshot. | $12.71B Directional proxy | May 22 2026: Unverified: no citable primary disclosure with a verbatim excerpt found. No source found with a May 22, 2026 market cap figure and verbatim excerpt. Nearest data points: Dec 31 2025 ≈ $20.60B USD; Jun 2026 ≈ $12.11B USD (companiesmarketcap) Market cap (USD)Scale basis not specified. Use as a screening signal until a source pack is attached. | Directional proxy | S3 supplementary (opens in new tab) Media Or Aggregator · Unverified: no citable primary disclosure with a verbatim excerpt found. No source found with a May 22, 2026 market cap figure and verbatim excerpt. Nearest data points: Dec 31 2025 ≈ $20.60B USD; Jun 2026 ≈ $12.11B USD (companiesmarketcap) ProvenanceTier: S3 supplementary Source: Media Or Aggregator Basis: Market cap (USD) Precision: Market snapshot · not operational scale ⚠ Do not use for: Market valuation · not operational scale · never compare with GMV/system sales |
Classification, firmographics, ownership and operating dimensions — source-backed where disclosed, marked as a gap (never inferred) where not.
Store counts by market/region — footprint context, not a same-basis comparison.
Company-operated vs franchised footprint, AUV and store-level economics — taken verbatim from each operator's own filing, never inferred. A separate axis from company scale and single-store economics.
Unit economics are a separate axis from company-level scale — never read as the same number. Each field keeps its source, period, and quality; derived/estimated rows and gaps are marked.
Where each revenue dollar goes, latest disclosed year. Slices use each operator's reported base — % of revenue unless the row notes otherwise (% of GMV, restaurant-level, franchise goods-supply COGS). Grey = not separately disclosed. This is a separate axis from company scale and single-store economics.
Who supplies this brand — reverse-extracted from each supplier's own filing (top-customer / related-party disclosure). The % is the supplier's revenue share from this brand (supplier-side, not procurement spend), unless a note says otherwise. Each edge keeps its period, source tier, and audit link; named relationships without a disclosed % are shown as such.
Same segment — each operator keeps its own scale basis; this is navigation, not a like-for-like comparison.