Metrics below keep source tier, quality, period, and source link visible at the metric level.
Source tiers — S1 official primary · S2 official secondary · S3 supplementary · S0 not usable. Open “Provenance” on any number for its tier, basis, precision, and do-not-use note.
GMV/system sales, revenue, and royalty pool sales are separate scale bases. Screening proxies are directional only.
| Metric | Value | Period / basis | Quality | Source |
|---|---|---|---|---|
Revenue Source-backed operating metric from the locked research snapshot. | $251.63M Directional proxy | April 2026 public interview/media report; RM1.0B+ annual revenue floor converted using April 2026 period-average 3.9740 MYR/USD. Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales. | Directional proxy | S3 supplementary (opens in new tab) Media Public Interview · Uni Enrol article reports ZUS Coffee co-founder/COO and CEO confirmed annual revenue above RM1.0B on an April 2026 public podcast. USD metric is a directional floor estimate using April 2026 period-average MYR/USD from Federal Reserve H.10/FRED DEXMAUS. ProvenanceTier: S3 supplementary Source: Media Public Interview Basis: Revenue proxy Precision: Estimated |
Classification, firmographics, ownership and operating dimensions — source-backed where disclosed, marked as a gap (never inferred) where not.
Store counts by market/region — footprint context, not a same-basis comparison.
Unit economics are a separate axis from company-level scale — never read as the same number. Each field keeps its source, period, and quality; derived/estimated rows and gaps are marked.
Where each revenue dollar goes, latest disclosed year. Slices use each operator's reported base — % of revenue unless the row notes otherwise (% of GMV, restaurant-level, franchise goods-supply COGS). Grey = not separately disclosed. This is a separate axis from company scale and single-store economics.
Who supplies this brand — reverse-extracted from each supplier's own filing (top-customer / related-party disclosure). The % is the supplier's revenue share from this brand (supplier-side, not procurement spend), unless a note says otherwise. Each edge keeps its period, source tier, and audit link; named relationships without a disclosed % are shown as such.
Same segment — each operator keeps its own scale basis; this is navigation, not a like-for-like comparison.