FoodBud
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RankingsInsightsMixue SeriesArchiveMethodologyDataSearch中文
FoodBud

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Jollibee Foods Corporation

Medium
Group★Golden 50est. scale

PSE JFC · ASEAN

Listing status
listed
Operating model
Mixed direct + franchise
Scale basis
GMV / system sales
Confidence
Medium
Segment
qsr snack fastfood

2025 SWS +16.6%; SSSG +4.8%; opened 1,126 stores; footprint +5.9% to 10,341. USD estimates use BSP 2025 period-average PHP/USD for FY flow conversion.

Scale basis note

Terminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue.

Compare this operator
Every number has a source row

Metrics below keep source tier, quality, period, and source link visible at the metric level.

Source tiers
S1Official primary — filings, annual reports, prospectuses
S2Official secondary — IR decks, transcripts
S3Supplementary — vetted media, databases
S0Not usable — flagged, never published

Source tiers — S1 official primary · S2 official secondary · S3 supplementary · S0 not usable. Open “Provenance” on any number for its tier, basis, precision, and do-not-use note.

GMV is not revenue

GMV/system sales, revenue, and royalty pool sales are separate scale bases. Screening proxies are directional only.

MetricValuePeriod / basisQualitySource
Stores
Reported restaurant, coffee shop, tea shop, bakery, or comparable chain units.
10,341 stores
FY2025 (year ended Dec 31, 2025): JFC increased its footprint by 5.9% to 10,341 – Philippines (3,504) and International (6,837)
Source-backed
S2 official secondary (opens in new tab)
Press Or Ir · JFC increased its footprint by 5.9% to 10,341 – Philippines (3,504) and International (6,837)
Provenance
Tier: S2 official secondary
Source: Press Or Ir
Scale
Terminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue.
$7.91B
FY2025 (year ended Dec 31, 2025): 455,111 (~US$7,914) [PHP millions] systemwide sales, 16.6% full-year SWS growth
GMV / system salesTerminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue.
Source-backed
S2 official secondary (opens in new tab)
Press Or Ir · 455,111 (~US$7,914) [PHP millions] systemwide sales, 16.6% full-year SWS growth
Provenance
Tier: S2 official secondary
Source: Press Or Ir
Basis: GMV / system sales
Precision: Estimated
Scale per store
Screening proxy: scale divided by store count. It is not audited AUV or unit profit.
$765,329
Screening proxyest.
Derived from FY2025 System-wide Sales USD estimate using BSP 2025 average PHP/USD ÷ 10,341 stores; not a separately reported company metric.
GMV / system salesTerminal transaction scale across the network. Useful for franchise reach, not the same as listed-company revenue.
Source-backed
S1 official primary (opens in new tab)
Operator Metric Source · Source used for operator metric extraction.
Provenance
Tier: S1 official primary
Source: Operator Metric Source
Basis: GMV / system sales
Precision: Derived
Profit signal
Profit signal from the source period. Read with local accounting and segment mix in mind.
$189.55M
FY2025 (year ended Dec 31, 2025): Net income attributable to equity holders of the Parent Company grew by 20.1% to Php2.2 billion in the fourth quarter and by 5.4% to Php10.9 billion for the year.
Profit-positiveScale basis not specified. Use as a screening signal until a source pack is attached.
Source-backed
S2 official secondary (opens in new tab)
Press Or Ir · Net income attributable to equity holders of the Parent Company grew by 20.1% to Php2.2 billion in the fourth quarter and by 5.4% to Php10.9 billion for the year.
Provenance
Tier: S2 official secondary
Source: Press Or Ir
Basis: Profit-positive
Revenue
Source-backed operating metric from the locked research snapshot.
$5.31B
PHP 305.112 billion FY2025 consolidated revenues; USD estimate uses BSP 2025 average 57.5051 PHP/USD.
Revenue proxyRecognized company revenue. Useful for accounting scale, but not directly comparable with GMV/system sales.
Source-backed
S1 official primary (opens in new tab)
Operator Metric Source · Source used for operator metric extraction.
Provenance
Tier: S1 official primary
Source: Operator Metric Source
Basis: Revenue proxy
Precision: S1 Official Results Release

Market data (listed companies)

Market valuation · fluctuates · not operational scale · do not compare with GMV / system sales. Listed companies only.

MetricValuePeriod / basisQualitySource
Market cap
Public market capitalization captured in the locked source snapshot.
$2.48B
Directional proxy
May 22, 2026: Unverified: no citable primary disclosure with a verbatim excerpt found. Cannot confirm exact May 22 price. On May 6 2026 JFC closed at PHP 163.80 with market cap PHP 182.67B (~USD 3.2B); by June 23 2026 it was PHP 136.73B (~USD 2.4B). Stor
Market cap (USD)Scale basis not specified. Use as a screening signal until a source pack is attached.
Directional proxy
S3 supplementary (opens in new tab)
Media Or Aggregator · Unverified: no citable primary disclosure with a verbatim excerpt found. Cannot confirm exact May 22 price. On May 6 2026 JFC closed at PHP 163.80 with market cap PHP 182.67B (~USD 3.2B); by June 23 2026 it was PHP 136.73B (~USD 2.4B). Stor
Provenance
Tier: S3 supplementary
Source: Media Or Aggregator
Basis: Market cap (USD)
Precision: Market snapshot · not operational scale
⚠ Do not use for: Market valuation · not operational scale · never compare with GMV/system sales

Operator profile

15/20 source-backed

Classification, firmographics, ownership and operating dimensions — source-backed where disclosed, marked as a gap (never inferred) where not.

Format & positioning
Cuisine (primary)
chickenS2 official secondary (opens in new tab)
Cuisine (secondary)
burgerS2 official secondary (opens in new tab)
Service model
QSRS4 (opens in new tab)
Price tier
valueS4 (opens in new tab)
Company
Founded
1,978S4 (opens in new tab)
HQ country
PhilippinesS4 (opens in new tab)
CEO
Ernesto TanmantiongS2 official secondary (opens in new tab)
Employees
14,903 headcountS3 supplementary (opens in new tab)
Ownership
Parent
Independent / public-standalone (Jollibee Foods Corporation; PSE:JFC). Controlled by founder Tony Tan Caktiong & family (largest shareholders)S4 (opens in new tab)
PE / holding
Tan Caktiong family — founding family controlling block (largest shareholders); no PE/holding-company ownerS4 (opens in new tab)~
Recent M&A
not disclosed
Growth
System sales YoY
16.6%S2 official secondary (opens in new tab)
Revenue YoY
13%S2 official secondary (opens in new tab)
Net new units
674 storesS3 supplementary (opens in new tab)
Pricing & digital
Avg check
not disclosed
Digital sales
21%S2 official secondary (opens in new tab)
Off-premise
not disclosed
Franchise terms
Royalty
5%S2 official secondary (opens in new tab)
Franchise fee
$40,000S2 official secondary (opens in new tab)
By-market footprint
International
6,384 storesS3 supplementary (opens in new tab)
Philippines
3,382 storesS3 supplementary (opens in new tab)

Store counts by market/region — footprint context, not a same-basis comparison.

Disclosed store model

disclosed5/5 source-backed

Company-operated vs franchised footprint, AUV and store-level economics — taken verbatim from each operator's own filing, never inferred. A separate axis from company scale and single-store economics.

Total stores
9,766 stores
FY2024 (as at 31 December 2024)
Source-backedS1 official primary (opens in new tab)
Company-operated
3,056 stores
FY2024 (as at 31 December 2024)
Source-backedS1 official primary (opens in new tab)
Franchised
6,710 stores
FY2024 (as at 31 December 2024)
Source-backedS1 official primary (opens in new tab)
JV / licensed
Panda Express (JV) 28; Yoshinoya (JV) 9; Tim Ho Wan (JV) 16; Tortazo licensed: 2 to Caesars Palace; Tortas Frontera 3 (licensed to HMS Host (2) and Areas (1)); Frontera Cocina 1 (licensed to Palmas Group)
FY2024 (as of December 31, 2024)
Source-backedS1 official primary (opens in new tab)
New units opened
674 stores
FY2024 (year ended 31 December 2024)
Source-backedS1 official primary (opens in new tab)

Single-store model

6/8 source-backed

Unit economics are a separate axis from company-level scale — never read as the same number. Each field keeps its source, period, and quality; derived/estimated rows and gaps are marked.

AUV / unit sales
Disclosed as band, not precise AUV; brand-level not broken out. China & Highlands ADS declined.
FY2024 ADS ranges: Philippines PHP192-196k/day (+HSD YoY); Total Worldwide PHP155-159k; International PHP122-123k; EMEA PHP183-186k; China RMB14-15k (-LSD); North America USD5-6k; CBTL USD1.4-1.5k; Highlands Coffee VND15-16m (-HSD). AUV ~ ADS x ~360. Systemwide sales PHP390,284.4M across 9,766 stores (blended ~PHP40M/store/yr but mix-distorted by 2,629 Compose Coffee kiosks).
FY2024 (year ended 31 Dec 2024)
Source-backedS1 official primary (opens in new tab)
Single-store profit
Consolidated margin, NOT single-store/four-wall.
Consolidated operating income margin 6.3% in 2024 (+40bps from 5.9% in 2023); operating income PHP16,889M (+17.2%). Gross margin 19.2%. Net income margin 4.0% (PHP10,795.8M). No per-store margin disclosed.
FY2024
Source-backedS1 official primary (opens in new tab)
Initial investment
Broker estimates not filing-backed.
—
FY2024
GapS1 official primary (opens in new tab)
Franchise fee / royalty
'A certain percentage' literal language; precise rate undisclosed; advertising fees separate.
Structure confirmed not rate: franchisees pay 'set-up fees and monthly royalty fees equivalent to a certain percentage of net sales'. FY2024 royalty fees PHP14,318.9M (+18.4%); set-up fees PHP756.8M; total royalty/set-up/others PHP16,147.8M. Systemwide advertising fees PHP4,864.6M. Exact royalty % and set-up fee per store NOT disclosed.
FY2024
Source-backedS1 official primary (opens in new tab)
Payback period
Group ROIC target not a substitute.
—
FY2024
GapS1 official primary (opens in new tab)
Same-store sales
Multi-dimensional; value null (per-brand/region). Two official framings coexist.
FY2024 SSSG: Philippine business +7.5% (volume +7.2%, check +0.3%); Jollibee-PH brand +7.9%. International +2.8%. Jollibee Intl markets: Vietnam +16.8%, EMEA ex-VN +11.6%, NA +8.1%, China(HK/Macau) +13.2%. Segment-brand: EMEAA +12.8%, CBTL +7.1%, Milksha +5.4%; China -11.2%, Highlands -3.7%. Global SSS +5.7%. PH brands: Chowking +8.2%, Mang Inasal +12.3%.
FY2024
Source-backedS1 official primary (opens in new tab)
Store open / close
Openings/closures by region not fully by brand.
Year-end 2024: 9,766 stores (+41.8% YoY; organic +3.7%; Compose Coffee +2,629 via Aug-2024 acquisition). Gross openings 674 (138 PH + 536 overseas), closures 348 (95 PH + 253 abroad). Region year-end: Philippines 3,382; International 6,384 (China 580, NA 369, EMEA 388, Highlands 850, CBTL 1,232, Milksha 336, Compose 2,629). 2025 guidance 700-800 gross openings.
FY2024
Source-backedS1 official primary (opens in new tab)
Company-operated share
JV-operated brands counted as company-owned/operated.
Global year-end 2024: 3,056 company-owned + 6,710 franchised = 9,766 -> 68.7% franchised / 31.3% company-owned. Philippines 1,082 co/2,300 fr (68.0% fr). International 1,974 co/4,410 fr (69.1% fr). Brand extremes: Mang Inasal 97.6% franchised (561/575); Burger King PH 0% (131/131 company-owned); Jollibee PH 65.7% fr (840/1,279).
FY2024
Source-backedS1 official primary (opens in new tab)

Cost structure

5/6 source-backed

Where each revenue dollar goes, latest disclosed year. Slices use each operator's reported base — % of revenue unless the row notes otherwise (% of GMV, restaurant-level, franchise goods-supply COGS). Grey = not separately disclosed. This is a separate axis from company scale and single-store economics.

Food / COGS46.3%
FY2024· cost of inventories (store food, Note 21)S1 official primary (opens in new tab)Source-backed
Store-operator (mostly company/JV). Rev PHP269,942M. COS 80.8%. Food 46.3/store labor 10.7 (total incl G&A ~16.6)/store rent 2.5 (ROU dep separate)/advertising 1.8. Op margin 6.3; net 4.0.
Labor10.7%
FY2024· store-level personnel in COGS only (G&A adds ~6%)S1 official primary (opens in new tab)Source-backed
Store-operator (mostly company/JV). Rev PHP269,942M. COS 80.8%. Food 46.3/store labor 10.7 (total incl G&A ~16.6)/store rent 2.5 (ROU dep separate)/advertising 1.8. Op margin 6.3; net 4.0.
Rent / occupancy2.5%
FY2024· store rent in COGS (excl ROU dep in D&A)S1 official primary (opens in new tab)Source-backed
Store-operator (mostly company/JV). Rev PHP269,942M. COS 80.8%. Food 46.3/store labor 10.7 (total incl G&A ~16.6)/store rent 2.5 (ROU dep separate)/advertising 1.8. Op margin 6.3; net 4.0.
Delivery commission—
FY2024Gap
Store-operator (mostly company/JV). Rev PHP269,942M. COS 80.8%. Food 46.3/store labor 10.7 (total incl G&A ~16.6)/store rent 2.5 (ROU dep separate)/advertising 1.8. Op margin 6.3; net 4.0.
Marketing1.8%
FY2024S1 official primary (opens in new tab)Source-backed
Store-operator (mostly company/JV). Rev PHP269,942M. COS 80.8%. Food 46.3/store labor 10.7 (total incl G&A ~16.6)/store rent 2.5 (ROU dep separate)/advertising 1.8. Op margin 6.3; net 4.0.
Operating margin6.3%
FY2024· operating income marginS1 official primary (opens in new tab)Source-backed
Store-operator (mostly company/JV). Rev PHP269,942M. COS 80.8%. Food 46.3/store labor 10.7 (total incl G&A ~16.6)/store rent 2.5 (ROU dep separate)/advertising 1.8. Op margin 6.3; net 4.0.
Not separately disclosed32.4%

Supply chain

4 suppliers · 0 with S1 filing

Who supplies this brand — reverse-extracted from each supplier's own filing (top-customer / related-party disclosure). The % is the supplier's revenue share from this brand (supplier-side, not procurement spend), unless a note says otherwise. Each edge keeps its period, source tier, and audit link; named relationships without a disclosed % are shown as such.

Cargill (via C-Joy Poultry Meats Production, Inc., a Cargill 70% / JFC 30% joint venture)
Ingredients
discloses as: Jollibee Foods Corporation
—named (no % disclosed)S3 newssource (opens in new tab)
Lamb Weston Holdings, Inc.NYSE:LW
Ingredients
discloses as: Jollibee Foods Corporation
—named (no % disclosed)S3 newssource (opens in new tab)
McCain Foods Limited
Ingredients
discloses as: Jollibee Foods Corporation
—named (no % disclosed)S3 newssource (opens in new tab)
San Miguel Foods, Inc. (SMFI), food division of San Miguel Food and Beverage, Inc.PSE:FB
Ingredients
discloses as: Jollibee Foods Corporation
—named (no % disclosed)S3 newssource (opens in new tab)

Related insights

  • Jollibee Foods: a 19-brand group, sized in pesos — $7.9 billion, with the per-brand split left honestly blank (opens in new tab)

Peers in this segment

McDonald's Holdings Company(Japan),Ltd.GMV / system salesZENSHO HOLDINGS CO.,LTD.GMV / system salesYOSHINOYA HOLDINGS CO.,LTD.Company-operated revenue (proxy)MOS FOOD SERVICES,INC.GMV / system salesDPC DashRevenue proxy교촌에프앤비Revenue proxy

Same segment — each operator keeps its own scale basis; this is navigation, not a like-for-like comparison.